hile this story is about a ’39 Merc mild custom, it’s also as much about the owner Dennis Varni. Dennis is no stranger to hot rodding, swap meets, Bonneville, or the Bay Area Roadsters. He’s been part of all aspects of the rodding life for most of his “many” years on this planet. Nonetheless, if there ever were a rodder who all of us should meet it’s Dennis. To say “he’s done it all” may be hyperbole but it isn’t too far from the truth. And we aren’t kidding about the North Pole–really.
But let’s touch on the storied life this Merc has lived. Dennis acquired the car in the traditional hot rodder fashion: “I’ll trade you a few of these and a few of those and you give me the car.” And so, Dennis ended up with a ’39 Mercury.
Edsel Ford designed the Mercury back in 1938. In 1939 Ford came out with the Mercury that resided between the everyman’s Ford and the upscale Lincoln. Hot rodders are used to seeing the coupe but Dennis wanted something different, so he went with the two-door sedan to see if he could make it into desirable rodding material.
Dennis has owned the Merc for some time (20-plus years) but early under its new ownership he had an idea to drive the car to the North Pole. Yes, that North Pole! The drive did occur but it was before the body and paint mods were accomplished. However, the chassis and powertrain were modified before his North Pole expedition. Since you can’t make this stuff up, the next portion of the story is best told in Dennis’ own words:
“I wanted to drive to the North Pole. I needed to ship the car to Amsterdam and then put it on a ferry and go to Germany and drive to Amsterdam, and then put it on another ferry to Oslo, Norway. From here we drove to Bergen, Norway. It was from here that one travels on a singular road that will take you to the North Cape. Once here you can’t go any further by car.
“He asks, ‘You guys from California?’ ‘Yeah.’ He says, ‘I have a Cadillac.’ And I went, ‘Oh, yeah?’ Turns out he’s a school bus driver and he says, ‘We go to California to buy custom cars.’
“A sigh of relief. So, my traveling partner and I tell him we have a problem. I proceed to explain that my Merc has a broken lifter and valve. As it turns out he has a friend, on speed dial no less, who has a shop about 60 miles away. I wired up the valve so it wouldn’t fall down inside and I drove to his friend’s shop. The town he’s located in is where we wanted to leave the cars at anyway because we’re going to get on a plane and fly to a little island on Svalbard archipelago to visit the Global Seed Vault. So I left the car with him.
We should give a little mechanical history on the ’39 Merc. It is based on a stock frame that Roy Brizio of Roy Brizio Street Rods assembled many years ago. It features a Fatman IFS with 2-inch drop spindles and a Ford 9-inch in back with 3.70 gears. In between the rear and the small-block Chevy is an S-10 five-speed that allows the Merc to cruise on down the highway (no matter what country) at a respectable rpm while floating along. As with any custom worth its low and handsome look, the wide whites come from Coker and the hubcaps are Caddy with Winfield center cones.
Speaking of the small-block, it is a 350 Chevy that Dennis had longtime friend Cub Barnett build. Clearly the eye candy on this SBC is the six-carb intake rescued from a swap meet many years back. It’s now dressed with six Stromberg 97 carbs and snuggled between a pair of vintage Corvette seven-fin valve covers. It should be noted that only the middle two carbs function and the outers are for dress. Look closely and you will see a genuine old-timey hot rod speed part in the Vertex magneto. Dennis obtained the Scintilla S.A. (Switzerland) Vertex from a former Bay Area Club member who has since died. According to Dennis, “It has worked perfectly since the day we put it in until today.”
Inside the custom sedan you will see stock front and rear seating but this time covered in a maroon leather by Kirby Kindle Interior; another longtime friend and fellow hot rodder. The steering column and wheel are both ’39 Merc with the wheel undergoing a refurbishing as did the stock instrumentation. Even the starter button is “pressed” to be in service as there are no keys required to operate the Merc. Jump in and switch the mag on and push the button to start. (And, if you don’t follow the starting procedure correctly you can blow out your mufflers, but that’s a story for another time.) Notice the vacuum gauge that’s centered mounted on the dash. It was a $5 swap meet item Dennis purchased at the L.A. Roadsters Swap Meet many years back. He thought it looked cool then and it makes a great accent item now—and it works. You will also notice the liberal use of woodgraining throughout the interior. This too was handled by Rossi and makes for a vivid and stylish interior detail.
There can be no doubt that Dennis gets the most out of driving his hot rods, whether it be across country to a local rod run, a morning doughnut cruise, or even the North Pole. In his mind hot rods were meant to be driven, and we couldn’t agree more.