Photography by THE AUTHOR
he early ’60s saw intense competition for automobile sales among the Big Three manufacturers as they marketed their offerings to the public. One notable focus was the “personal luxury” segment where Ford held a strong lead with its four-passenger Thunderbird line. In response, General Motors’ design vice president, Bill Mitchell, examined several European models. He aimed to create a vehicle that combined the edginess of a Ferrari with the elegance of a Rolls-Royce. The result was the Buick Riviera, a name chosen to evoke the sophistication of the Italian and French coastlines. It was crafted to attract discerning buyers who could appreciate the striking new design, artfully paired with its low stance and specially tuned suspension. It delivered a high-level performance akin to that of a Grand Turismo racer. The 1963 Riviera stretched across our pages, owned by Jeff (late) and Dee Dee Luttrell of Maryland, showcases the car’s exquisite lines expertly matched with the latest in cutting-edge technology.
Although the original 401ci Nailhead performed well, Jeff wanted to raise the stakes by introducing a cutting-edge LS V-8 engine into the engine bay. He reached out to Chevrolet Performance for one of their powerful LS/376 525hp crate engines. For ample power, the cast-aluminum block, featuring six-bolt, cross-bolted main caps, houses a nodular iron crank connected to powdered metal rods fitted with hypereutectic aluminum pistons. An aggressive ASA hydraulic roller cam provides the lift, while a pair of aluminum L92-style port heads, cast with 68cc chambers, deliver seamless power. On top, a factory intake, throttle body, and injectors complete the setup, all controlled by GM electronics. A Vintage Air Front Runner drive system and a custom cold-air intake by ECHRG finish the look. A stock ignition ignites the engine, with exhaust flowing through factory headers to a custom 2-1/2-inch stainless exhaust featuring Flowmaster Super 50-Series mufflers by ECHRG. To handle the power, a Gearstar Stage III GM 4L65-E transmission and all related GM electronics were paired with a custom driveshaft.
When it came to the interior, it was time to restore and introduce a newfound sophistication to the experience. The factory dash and console were meticulously restored and upholstered in chocolate brown leather from Moore & Giles. New VHX-Series dials from Dakota Digital monitored essential functions. A Billet Specialties BLVD 03-Series wheel navigates through a Flaming River tilt column while shifts engage through a Lokar stick, and Vintage Air keeps the cabin comfortable. Everything comes together through a custom wiring system crafted by team member Henry Stewart. For a touch of elegance, team member Dean Alexander completely reworked a set of 2012 Infiniti G37 coupe seats, creating custom rear seating and wrapping everything in classic pleated chocolate brown leather. He also designed matching side panels and a headliner, complemented by Peppercorn-tone square-weave carpeting. The finished car is brimming with allure, elevating one of GM’s finest designs to the next level with an impressive array of subtle details integrated with modern-day performance and handling.