InTheGarageMedia.com
By BRIAN BRENNAN Photography by Wes Allison
ord Motor Company produced “only” slightly more than 45,000 pickups in 1940, making it one of the rarer Fords. That’s a shame, as all of us can see it truly is a good-looking pickup and one many a hot rodder would truly enjoy having as a daily driver. Joe Gregorio, of SoCal, owned this ’40 Ford pickup for some time before deciding to “make it run.”
Adorning the corners are Wheel Vintiques body-colored steelies (18×8 in front and 17×9 in back) with trim rings, Ford V-8 script caps, and accented with a “triple play” of pinstriping that is comprised of two thin stripes (lighter body color) on either side of one thicker stripe (cream). Encompassing the steelies are Goodyear RSA rubber, measuring 225/60R16 and 275/60R17.
The body is what appears to be a stock ’40 Ford pickup with several tasteful custom touches. The front and rear bumpers come by way of a ’40 Merc while ’39 Ford headlights and ’37 Ford taillights are used. From here it was copious amounts of bodywork by Alan Palmer who then painted the sheetmetal in Axalta Regency Red.
If you want an everyday pickup (and what hot rodder doesn’t?), here is as prime of an example as exists. Fortunately for all of us, Joe was able to find one of these rare ’40 Ford pickups and bring it back to life that all of us can appreciate.