Modern Rodding FEATURE

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Just Your Everyday Pickup
This ’40 Ford Pickup Sports Looks and Driveability

By BRIAN BRENNAN Photography by Wes Allison

F

ord Motor Company produced “only” slightly more than 45,000 pickups in 1940, making it one of the rarer Fords. That’s a shame, as all of us can see it truly is a good-looking pickup and one many a hot rodder would truly enjoy having as a daily driver. Joe Gregorio, of SoCal, owned this ’40 Ford pickup for some time before deciding to “make it run.”

3/4 view of '40 Ford Pickup truck from the front
After a visit to Bryan Wheeler of Wheeler’s Speed Shop in Huntington Beach, California, a plan was worked out. Wheeler opted to use a custom Total Cost Involved chassis that features their IFS, which is comprised of TCI spindles, coilover shocks, rack-and-pinion, and Wilwood disc brakes. The brakes are made up of drilled rotors and Dynalite calipers in both the front and the rear that are operated by an ABS power brake system with an electric booster. In the back, the suspension is based on a Ford 9-inch with 4.11 gears and 31-spline axles along with a TCI four-bar suspension.

Adorning the corners are Wheel Vintiques body-colored steelies (18×8 in front and 17×9 in back) with trim rings, Ford V-8 script caps, and accented with a “triple play” of pinstriping that is comprised of two thin stripes (lighter body color) on either side of one thicker stripe (cream). Encompassing the steelies are Goodyear RSA rubber, measuring 225/60R16 and 275/60R17.

3/4 rear view of red '40 Ford Pickup truck
'40 Ford Pickup steering wheel and dashboard
Moving this ’40 Ford pickup down the road is a Ford Performance iron small-block–based 427 with 10.5:1 compression and aluminum heads. Enhancing the hi-po heads are C. Cook Enterprises custom valve covers, including the “Ford” name. Providing looks, functionality, and performance is the combination of a fully detailed, thorough paint- and brightwork, Vintage Air Front Runner, and a Borla 8-Stack V-8 EFI throttle body topped with C. Cook Enterprises air cleaners. The engine management system is based on a Holley Dominator with eight Holley Smart Coils remotely mounted. The exhaust is also a work of art in that they are custom made from 1-3/4-inch stainless steel and fully polished throughout back to and including the pair of MagnaFlow mufflers. Receiving the 535 hp and the 545 lb-ft is a Ford 4R70W overdrive trans with a 10-inch converter operating with a 3,500-rpm stall speed and moved by a floor-mounted Lokar Performance Products shifter.

The body is what appears to be a stock ’40 Ford pickup with several tasteful custom touches. The front and rear bumpers come by way of a ’40 Merc while ’39 Ford headlights and ’37 Ford taillights are used. From here it was copious amounts of bodywork by Alan Palmer who then painted the sheetmetal in Axalta Regency Red.

'40 Ford Pickup brown leather seats
'40 Ford Pickup engine
Next up Gabe’s Street Rod Custom Interiors covered the Glide Engineering bench seat with a coffee-colored leather material that was also used on the headliner, door, and kick panels. The factory dashboard now sports Vintage Air A/C and heat registers that direct the cool climes from the Vintage Air A/C system with its controls mounted to a below-the-dash panel that also accommodates a pair of air registers. Mounted within the factory dashboard are a Classic Instruments’ custom-faced yet factory-appearing gauge package with a 140-mph speedo and an 8,000-rpm tach. Accessory gauges include water, fuel, volts, and oil instruments all updated for today’s engine and transmission. Mounted to the lower portion of the dash is a LimeWorks steering column accessorized with a LimeWorks turn signal mechanism and then the column is topped with a recreation of a ’40 Ford wheel. Bringing everything to life is an American Autowire system wired into place by the craftsman at Wheeler’s Speed Shop.

If you want an everyday pickup (and what hot rodder doesn’t?), here is as prime of an example as exists. Fortunately for all of us, Joe was able to find one of these rare ’40 Ford pickups and bring it back to life that all of us can appreciate.

'40 Ford Pickup engine front hood
3/4 front view of red '40 Ford Pickup
Modern Rodding
VOLUME 5 • ISSUE 42 • 2024