Photography by THE AUTHORmerica’s West Coast is steeped in time-honored traditions when it comes to custom car shows that trace their roots to the early postwar years. To celebrate May Day, not with a Hallmark card or a bouquet of roses, but with a road trip north, we jumped into our old GMC and left Orange County headed for the 74th Annual O’Reilly Auto Parts Sacramento Autorama.
Arriving Thursday afternoon at the host hotel, Courtyard by Marriott Sacramento Cal Expo, was a good omen; this was going to be an amazing experience that materialized before we even checked in. No custom car show is complete without celebrity guests, and for 2025 it was CHiPs’ Larry Wilcox who played Jon and Erik Estrada who played “Ponch.” Outside the hotel lobby, Estrada walked up and asked us if we knew where he could smoke his cigar. Estrada said he had hoped to get a room with a balcony but there wasn’t one.
The next morning, on May 2, we entered the expo grounds at 9 a.m., one hour ahead of the general public. This period is for exhibitors to handle last-minute details and for media personnel to photograph show cars before they are obscured by the growing crowd of spectators entering at 10 a.m.
The O’Reilly Auto Parts Sacramento Autorama serves as the series finale for the ARP West Coast Challenge, which begins in Pomona, California, at the “Grand Daddy of Them All,” the Grand National Roadster Show, in early February. Founded in 1950, the Grand National Roadster Show (GNRS) celebrated its 75th year in 2025. Next in the ARP West Coast Challenge series for 2025 is the Portland Roadster Show, which was established in 1956 and takes place in mid March. Then, in mid April, the West Coast Challenge crossed the Oregon border into Washington State at the Spokane Speed and Custom Show, held inside the Spokane Fair and Expo Center. Closing out the month of April, the ARP West Coast Challenge traveled back to Oregon for the 48th Annual Medford Rod & Custom Show, held in the fabulous new Rouge X Event Center.
The finale for the West Coast Challenge presented by ARP returned to California, where the grand champion was crowned during the 74th Annual Sacramento Autorama. David Maxwell was awarded “Best of the West” for his Kindig It Design–built 1953 Corvette “TwelveAir,” defeating 10 other vehicles that competed in at least three of five select car shows held in California, Oregon, and Washington. Maxwell received a $12,500 purse presented by ARP, while Second and Third Place finishers Cliff Mattis’ 1957 Chevy convertible and Carlos Martinez’s 1964 Chevy Impala convertible received $6,500 and $3,500 ARP prize money, respectively. In addition, “TwelveAir” clinched the Sam Barris Memorial Award, named in honor of George’s legendary brother, custom car builder Sam Barris; this award is selected by members of the Barris family.
For the second consecutive year the Sacramento Autorama crowned the World’s Most Beautiful Lowrider. This coveted award went to Eric Wisterman’s “Breaking Bad,” a fully engraved and chromed 1962 Chevy Impala embellished with freehand airbrush work depicting scenes and characters from the TV show Breaking Bad. “Breaking Bad” received $5,000 in prize money presented by ARP. The Sacramento Autorama closed out its 74th annual show on Sunday, May 4, at Cal Expo by recognizing some of the country’s finest custom vehicles. Overall, the show hosted over 500 custom vehicles and handed out more than 400 individual awards during its closing ceremony. Editors from In the Garage Media were there representing Modern Rodding, All Chevy Performance, and Classic Truck Performance to award Editor’s Picks to participants entered in the Drive-In held on Saturday and Sunday.
Quoting John Buck, owner of Rod Shows, and producer of the Grand National Roadster Show and Sacramento Autorama: “This weekend was a celebration of Sacramento’s deep history of hot rodding, and everyone who came out enjoyed hundreds of incredible customs, hot rods, trucks, motorcycles, and more. It was a spectacular show and we can’t wait until next year to celebrate a major milestone, the 75th Annual Sacramento Autorama.”