Photography by John Jacksonustoms have long been a part of hot rodding. As much as any other build style they are a focal point. While we have seen any number of body styles customized it seems like we always come back to the ’49-51 Merc as a standard. Such is the case for Kevin and Meridith Anderson’s ’50 Merc custom. It looks great by today’s standards, but it should be known that this ’50 Merc custom has been around for a long time.
The ’50 Merc custom you see before you has its roots in its initial build dating back to the late ’50s. It’s been in Kevin’s care for the past 30 years and has undergone a complete makeover, as well as continuous upgrades since the five-year makeover. This ’50 Merc has the “traditional” looks one might expect in a ’49-51 Merc custom. To listen to Kevin, he will tell you there are 100-plus modifications to the two-door coupe.
We aren’t going to try and document the 100-plus changes but the following is a highlight of just what was done to this ’50 Merc to turn it into the custom that it is. Originally Hanson chopped the roof 4 inches in front and 4-1/2 inches in the rear, remember this was back in 1959. Note the rear window had to be lowered and reshaped.
Johnny Williams also received the nod for many other sheetmetal mods that include the front rounded edges on the stock hood as well as more to be noted. Underhood a custom firewall and inner fender panels with louvers and hood hinge pocket were fabricated at Brown’s Metal Mods.
Adjacent to the grille work the headlights and bezels were removed and then replaced with ’54 Mercury headlight rims and stainless steel trim rings. Note the headlights are Frenched in their installation. The original taillights were lowered while the original bezels were removed.
Other sheetmetal changes include the reworking of the rain gutter to allow it to follow the new rear quarter windows. Regarding glass note that the windshield had the center post removed and new glass V-butted and installed. More glass mods include the removal of the door vent windows with now one-piece custom door glass.
Stitches Upholstery handled the needlework, utilizing aged leather in a Doeskin Cream color for the seating, door panels (with chromed ’46 Ford driving lights used as courtesy lights), and headliner. Rear seating is stock while the front is comprised of an early ’50s Lincoln bench. The carpeting was done in a Mercedes-style Desert Tan over a complete covering of LizardSkin and then Dynamat sound/heat insulation. You can also see resting beneath the dash and on the center trans hump a late-’30s Dodge aftermarket heater that has been converted to additional storage space–an extra “glovebox.”
The chassis underneath this ’50 Merc is based on a stock frame that uses Classic Performance Products control arms, spindles, disc brake conversion, front sway bar, and coilovers. From here a Ford F-150 power steering box is used along with a Billet Specialties steering column and Air Lift rear suspension. The rearend is based on a Ford 9-inch with drum brakes while the entire braking system uses a Speedway Motors dual reservoir master cylinder and a modified pedal assembly. The wheel and tire combos are based on steelies that feature Cadillac sombrero-plated wheel covers wrapped with BFGoodrich/Coker bias rubber, featuring the obligatory 4-inch-wide whitewalls.
Kevin is no stranger to owning chop top customs, having chauffeured a ’47 Cad and a ’63 Buick Riviera. He still has his ’36 Ford five-window coupe and a ’51 Merc resting in his garage. The Merc is a multi-award-winning custom, having taken home the “iron” from Goodguys events, ISCA, and numerous other events. Some highly touted custom car awards, such as the “Candy Apple” Joe Bailon Pick, Sonax (car care products) Best Custom, along with Best Finish and Best of Show during its most recent lifespan. It should also be noted that Kevin is the promoter/rodeo clown at Custom Car Revival. This event has an 11-year history devoted exclusively to “traditional customs.” Oh, did we mention that it, too, is a driver. When it comes to the “car culture” this custom has seen and done it all.
VOLUME 4 • ISSUE 28 • 2023