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100,000 Miles to Koolsville typography

Matt Hayes’ Superbly Subtle ’53 Chevy 210

By Chuck Vranas Photography by THE AUTHOR
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here’s nothing quite like topping your tank and hitting the road with a tattered map in hand while cruising to a destination to meet up with like-minded automotive enthusiasts. Crafting a hot rod or custom capable of taking on the long haul requires a special talent, especially when fusing the level of dependability needed with an equal amount of allure to make sure your ride stands out among the rest. The seductive ’53 Chevy 210 mild custom laid out across our pages belonging to Matt Hayes of Dundas, Ontario, Canada, has been a fixture on the scene across the U.S. and Canada for nearly two decades, racking up well over 100,000 miles, which is milestone-worthy. By blending an iconic look with a classic performance formula he’s been able to travel to an average of 15 events across both borders virtually trouble-free without frills like heat, A/C, or even GPS.

passenger side front view of Matt Hayes’ glossy light blue Chevy 210
When your dad owns the local used car lot, growing up takes on a whole new meaning in finding the path to the promised land. For Matt, it meant spending plenty of time working at R.W. Auto learning how to help prep used cars for new buyers as well as participating in regular early morning runs to various swap meets and attending local events. Watching his dad, Robert, and uncle, Terry, regularly work on their personal car collections, as well as source and prepare a myriad of cars for the movies, helped hone his skills and allowed him to focus on what models he would like to get involved with. Eventually, it led Matt to open Hayes Detail Shop in Dundas in 1999 while also getting deep into the hobby, starting with the build of a ’31 Ford Model A followed by an extremely cool ’36 Ford taildragger. Attending countless events allowed him to gather endless inspiration to get involved in building a first-generation Chevy 210 mild custom. Before long he was able to source a solid ’53 model in Michigan to act as an ideal base. With the stocker finally parked in his shop, it was time to lay out plans for a full transformation.
driver side profile of the glossy light blue Chevy 210
driver side interior view of the Chevy 210's steering and dashboard
close view of the Chevy 210's Von Franco-esque shifter knob; a pointy bearded skull with bulging eyes, wearing a purple beret
passenger side interior view of the Chevy 210's white leather lined seating
To create a perfect platform, he contacted John McFarlane of Waterdown to kick everything off, starting with separating the body from the chassis. Once the spine was blasted clean it was determined to be rock solid and McFarlane followed by first adding a C-notch to the rear as well as boxing it for added strength. Out back, a refreshed GM 10-bolt rear spins 3.23 gears through stock axles, suspended in place by a TCI Engineering four-link with matching Panhard bar and Ridetech ShockWave ’bags. For the ultimate in handling and stance, a TCI Engineering Mustang II IFS was added, featuring their exclusive upper and lower tubular control arms and spindles deftly matched to Ridetech ShockWave ’bags managed through a corresponding control system. With all the fabrication completed the frame and components were then treated to a coating of PPG satin black. When it’s time to shave speed, a Corvette dual master moves fluid through stainless lines to Speedway Motors 11-inch discs with two-piston calipers up front and stock drums out back. For a memorable look, a set of 15×6 steelies wear Coker Classic radial wide whitewalls at each corner, sized P205/75R15 and crowned with a set of ’57 Dodge Lancer hubcaps from Speedway Motors.

When you’re planning on driving the long haul regularly, nothing has you covered better than a well-built small-block Chevy V-8. After tossing the factory straight-six, Matt contacted Pat Cheatley of St. George to assemble a stout 300hp mill that was up to the task. Starting with a ’70 350ci mill, the iron block was massaged and filled with a forged steel crank and rods matched to forged aluminum pistons getting bumped by a Comp Cams stick. Up top, a set of Edelbrock Performer aluminum heads generate plenty of power, especially when paired with a matching Edelbrock Performer intake moving fuel through an Edelbrock 550-cfm carb topped by an original ’57 Cadillac air cleaner. A factory GM ignition lights the fire while exhaust moves through a set of block-hugger headers from Speedway Motors to a custom stainless 2-inch dual exhaust with MagnaFlow mufflers by Canning Customs for a mellow tone. Other neat bits include Speedway Motors finned aluminum valve covers, Edelbrock water pump, and AC Delco battery. To move the goods a fresh GM 700-R4 trans from Brant Transmission links to a custom driveshaft for a smooth getaway.

Chevy 210 engine
high angle view of the light blue graphic on the white roof of the Chevy 210
close view of the Chevy 210 grille and Ontario license plate that reads KOOLSVIL
In crafting a perfect mild custom it’s all about exercising the right amount of subtleness while also bringing the finest highlights out in the execution. Having studied a galaxy’s worth of ’53-54 Chevys over the years, Matt knew exactly what touches the body needed to bring it to the next level. He enlisted the fine talents of Grant Geddes of Paris who started with additional teeth to the grille while also nosing and decking the body, shaving the door handles, and adding ’54 Chevy taillights incorporating Lee lenses. From there he continued by setting the gaps while also blocking the complete body to prepare it for paint. For a signature look, Grant blended a special light blue PPG gloss and laid down the vibe, bringing it all to life. The PPG Wimbledon White roof with matching blue scallops completes the look with just the right amount of flair. The final icing came from the brushes of Ron Gibbs of Burlington who laid down the fine lines on the body.

Inside, the factory dash packs the original gauges while the stock column and steering wheel topped with a ’53 Corvette horn button carves a course linked to rack-and-pinion steering. A simple underdash panel cradle dials from Mooneyes and Auto Gage to help monitor the vitals while a Lokar shifter pulls gears. Seeing Matt is a member of the Beatniks of Koolsville Car Club, it’s only fitting that car showcases an exclusive club member’s hand-painted shift knob. To add just the right amount of comfort, the factory interior was treated to plenty of white vinyl rolls and pleats by Gold Star Upholstery of Cambridge, Ontario, Canada, who also handled the custom side panels, rear cover, headliner, and black loop carpet. This is one mild Chevy that makes a statement with every mile covered and we’re here to tell you that cruising to Koolsville never looked so good!

driver side quarter rear view of the glossy light blue Chevy 210
Modern Rodding
VOLUME 5 • ISSUE 41 • 2024