Photography by Matt Lankfordhe Ford woodie, along with others, has a long and storied history as a “surf wagon” and is as much a part of the SoCal surfing scene as surfboards, baggy shorts, shore breaks, and bikinis. With that said, this month’s ’48 Ford woodie has the looks, but more is lurking under the “wood.” Owned by Ray Reinertson of the Bay Area, it should come as no shock that a good-looking Ford woodie is part of the surf and the hot rod scene he lives in. But what sets this woodie apart is the makeover he pursued with Jeff Schwartz of Schwartz Performance.
Inside the factory, the dash is outfitted with Classic Instruments gauges and Vintage Air A/C (switches are mounted within a subdash panel with registers mounted just below). At the same time, an American Autowire harness was poisoned at Schwartz Performance to bring these and the aftermarket stereo to life. Also visible is the Flaming River steering column, topped with a custom leather-wrapped banjo wheel. The factory bench seating is stitched in distressed brown leather by Cassin Customizing with lap belts from Seat Belt Planet.
It makes sense nowadays that if you want a surf wagon, why not get one that can also haul you and your surfboards in comfort and provide all the modern-day performance one could possibly want? Looks like Ray has found just the right combination to enjoy.