How About a Massaged ’37 Chevy?

ere’s your last chance to wrap up another issue packed with lots of ideas for your current or future projects. The ideas you will see here might just give you the spark you will need for that future build.

We thought it a good idea to tap the fertile mind and computer programs of Bo Zolland, a longtime hot rodder and friend. His business offers their customers many variations on all things cars (and trucks), whether they be for the street or racetrack. His first look for us is a ’37 Chevy presented in several iterations as to what could be done.

First a little background. In 1937, the Chevrolet was beginning to undergo some subtle but important changes. Designed as the Series GA and GB, the 113-inch wheelbase wrapped around a 206-inch OHV six-cylinder. It was also at this time that all GM cars began sharing the “corporate” appearance resulting from the efforts of Harley Earl (you know that name) who headed up a group referred to as the Art and Color Section.

There was the new master who now replaced the lower-priced Standard Six. The Master DeLuxe was loaded with accessories or upgrades that also drove the price upward. Outward the ’37 Chevy Master featured different external to trim and equipment it was the Master DeLuxe that ushered in the IFS while the Master retained the vintage beam front axle and leaf springs.