There was no mistaking which brand was at the “soul” of the ad. So much so that reprints of this ad were handed out by Cadillac for decades to come. It was also reported that Elvis Presley had a print hanging on a wall at Graceland. (This shouldn’t be a surprise given Presley’s affection for the brand, having owned several of them.) The print ad dealt with ignoring those who doubted or second-guessed what Cadillac was forging ahead with in their styling and engineering. Remember, it was Cadillac that first introduced the self-starting engine, fully enclosed body, and the V-8. (I would also venture there are many hot rodders who grew up idolizing the luxurious Cadillac wishing someday to own one.)

At one time owned by Randy Wilcox, this ’49 Cadillac Series 62 Sedanette was brought to fruition by Bowler—but not until there was plenty of today’s modern technology provided. This Caddy shows off plenty of state-of-the-art performance and handling all the while maintaining its vintage presence. The external sheetmetal is all ’49 Cadillac Series 62 Sedanette but there are multiple changes underhood performed by Detroit Speed (DSE) and Hoosier Hot Rods to accompany the DSE complete suspension system as well as the 6.2L (376 ci) supercharged LSA V-8.

The body- and paintwork was handled by Anthony Titzer who then applied the BASF Nautilus Blue. To accent the striking color, a set of one-off EVOD billet aluminum wheels was machined to 8.5×18 inches at the corners and then all attired in Michelin 215/55R18 rubber. Resting behind the one-off wheels is a full complement of Baer Extreme + disc brakes with 14-inch rotors and six-piston calipers. The business end of the brake system is comprised of a custom pedal assembly from DSE that includes their brake booster and a Corvette master cylinder.

The stock frame was retained and fully boxed by Bowler Performance after which the DSE suspension was installed at and by DSE. The suspension is based on their IFS, which includes their front spindles, a rack-and-pinion steering along with an ididit tilt steering column, and JRi adjustable coilover shocks. In the back a DSE QuadraLink with more JRi adjustable coilovers (running 375-pound springs) and a custom rear sway bar by DSE. The DSE components are wrapped around a GearFX custom-assembled GM 12-bolt differential running Posi 3.50 gears.

Pulling this substantial piece of Detroit iron around is a Chevrolet Performance supercharged (four-lobe Eaton) LSA V-8 that began life at 556 hp. The LSA is part of the fourth-generation small-block V-8 family and was originally available from 2008 through 2015 in CTS-V Cadillacs, fifth-generation Camaros, and Corvettes, and now as a Chevrolet Performance crate engine.

As a side note if you are wondering just how reliable the LSA is, how about these stats provided by General Motors: “GM engineers created 370 different power simulations to optimize the LSA. It has been validated beyond 100,000 miles and has accumulated more than 6,400 hours of dynamometer testing. During testing, it was run more than 270 consecutive hours at wide-open throttle without a failure, and it completed actual and simulated 24-hour track tests.”

Bowler Performance added to this stout V-8 a GM PWM fuel pump, a SPAL electric fan, along with a custom cold-air intake, including a K&N filter element. To engage unison between the LSA and the Bowler Performance–prepped 6L90E overdrive a GM OE E67 controller was installed. Bowler added a few touches to the overdrive through a 300mm billet 2,200 stall-speed converter, as well as a custom-built valvebody using Sonnax updates. Bowler tests each valvebody to verify it’s accurate to OE or better specifications.

Since a hot rod needs a good custom exhaust, Bowler included a twosome of Holley exhaust manifolds coupled with stainless steel tubing coated in black along with a pair of black Cerakote Borla mufflers. Rounding out the engine accessories are C&R custom oil and transmission coolers along with an XS trunk-mounted battery.

There is a lot going on under the hood and between the ’rails so let us not forget to take a few moments and look inside. You will see that the stock dash is now leather wrapped and outfitted with Classic Instruments that represent the original faces with modern innards. To this Vintage Air controls and air registers now handle the inside creature comfort. The ididit steering column includes a shift detent that reflects the needs of an overdrive transmission and is topped with a custom one-off wheel by EVOD. The factory radio, while keeping its original appearance, is also upgraded to modern-day specs. The stitchwork was handled by M&M Hot Rod Interiors in a blue leather with fabric inserts in both the front and rear seating. The pair of bench seats themselves are also the handiwork of M&M. The color and material themes are carried over into the trunk area.

The Cadillac has, is, and will always continue to be representative of what styling and luxury are all about. It figures that this ’49 Cadillac Series 62 Sedanette would look just as good today as it did decades ago.